BLOGS The best kind of music for each type of event

June 14, 2019
The best kind of music for each type of event

By Jessica Bowler

Source: Print Some

Just about everybody enjoys some type of music. The right song can get you feeling in the right mood. That’s why the type of soundtrack you choose for an event (just like personalised merchandise) can set the tone and either make or break the occasion. Whether it’s subtle background music at a conference, or rock and roll at an anniversary party, choosing the right tunes is essential.

We’ve put together some ideas for music at events that are guaranteed to bring in that feel good factor.

Music for corporate events

Background music works best here. You’ll generally want something subtle that guests hardly notice, but that makes them feel calm at the same time. You can use music at meetings, business dinners, conferences and trade shows to enhance the atmosphere. Soundtracks help smooth over mingling and chatting, and can give a corporate event an air of sophistication.

Instrumental music works well at business events too, especially during breaks or pauses while people move from one event to the next. A string quartet, a solo piano player, or even a live singer can all work, just so long as they’re quiet enough that people can hear their conversations.

You might think live music equals stages and high volume speakers, but this needn’t be the case. There are many musicians available for corporate events whose singing will not make attendees run away to the nearest toilet whenever they need to answer a call. Music is also a great option for a break between talks – I don’t understand why events don’t do this more often – it gives you a chance to relax and take your mind off work.

For example, TED Talks! They’re always a good one to look to when you’re talking about event planning, as their series of short but engaging talks have spread like wildfire online. They actually have a whole set of events dedicated to music, which includes speeches about music and performances. You can see some examples here.

Party music

As with weddings, the possibilities for a party soundtrack are endless. They can range anywhere from the house going through K-Pop to classical. It’ll definitely depend on the theme of the party, as well as who’s going! Some popular party themes and music are:

  • Songs from the era – 20’s through to current day
  • Love songs – great for anniversaries (what about playing the couple’s first dance song from their wedding?)
  • Caribbean – reggae, calypso, steel bands…
  • Dance – salsa, Latin, tango, merengue, cha-cha, waltz, flamenco, ballroom, twist, swing, rock ‘n’ roll…
  • Country and western – bring on the line dancing, y’all!
  • Sports – official anthems, pop, commercial…

You don’t need a band or a DJ to have an unforgettable party. Create your very own playlist using music platforms like Spotify, Pandora or Apple Music. And if you don’t have the time to put one together yourself, choose one of the many that are already featured. Just remember to get a good stereo system!

Playlists.net has two great resources for people hoping to put together an awesome party playlist with minimal effort. First, they have a “Playlist Generator”, where you can enter how many tracks you want and up to three artists you like. Their program will create the perfect playlist for you.

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Award events

Music isn’t just played at awards shows like the Oscars for fun. It also helps keep the event running by letting people know when it’s time to come up to the stage — or to wrap up those thank you’s sharpish.

It’s also great for creating tension and excitement. For example, during the build-up to the announcement of the award anticipating music can be played, followed by a blast and fanfare on the announcement. This theme can also be used at corporate events.Your music choices will be dictated by what sort of awards you’re passing out.

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BLOGS 7 Things No One Tells You About Choosing a Wedding Venue

June 12, 2019
7 Things No One Tells You About Choosing a Wedding Venue

Source: The Confused Millennial

When it comes to choosing a wedding venue, people typically tell you to think about the basics, such as rates and capacity. But choosing a good wedding venue can really make or break your planning experience. The venue sets the tone for your entire wedding and should be a place that leaves you feeling totally confident about your big day. Everything and everyone come together and centers around the wedding venue, so keep these things in mind when choosing yours:

1.Ask your “must have” vendors first.

I chose my photographers from Pinterest before I chose anything else. I saw their photos and became totally obsessed with them. They are the sweetest husband-wife duo and every review I read swore up and down that you would want to be friends with them after your wedding and they would leave you feeling totally comfortable and at ease throughout the planning process and on the big day, which couldn’t have been more spot on. I knew I had to have them as my photographers without a doubt. We planned on having a destination wedding since 80% of our guests would be flying in from out of town if we did it local to where we live, and there was no way I was having a wedding in NY (unless it was at this super cool hippie-dippie place in the Catskills). So I turned to my must have vendor I asked them for suggestions. They gave me a list of places they enjoyed working with in the past so I set meetings up from there. The thing is, if you get a good vibe from your vendor, chances are they are only going to recommend venues that are easy to work with – which in turn not only makes your life easier but theirs too. At the end of the day, having a team of vendors who has worked well together in the past makes the day run a lot smoother if anything comes up.

the confused millennial rachel ritlop eric dresdale brooke images

2. Think in terms of ease & practicality for your guests and for you.

Granted it is your wedding day, so asking people to go to your church or temple then drive an hour to a reception is fairly common and people will obviously do it; but will this give you more stress? It’s definitely going to take away from your guests experience. How will the guests get from the multiple locations? Will it cost your more money? Are the added variables of what could go wrong (for example if your wedding is in the winter, will a long drive between venues potential lead to travel hazards?). There really is no right or wrong answer to this, it depends on time of year, weather, costs, size of the wedding, and so on. Just something to consider.

We opted to do everything in one place since it was a destination wedding, we wanted people to feel like they were on vacation and we did not want to worry about coordinating additional details.

ritz carlton amelia island the confused millennial rachel ritlop

3. Get clear on your vision before the wedding venue visits.

Go H.A.M. on Pinterest. Seriously, get on it ASAP. This is my personal Pinterest page, and you can see I have a board for everything (which made planning SO easy, because for the florist I just gave her my board, I had a “wedding bites” board for the chef, a “wedding love” board for all the decor and details for the planners, and so on). When it came time to actually visit wedding venues I knew what I was trying to envision. Our florist pointed out that I had re-pinned the same bouquet multiple times without realizing it, which in turn, became my bouquet the day of. I also knew that I wanted everything to be at one location, but I did not want a wedding at a hotel with a million of the hotel patrons watching from their balconies, so finding a hotel/resort that could offer some privacy was a big deal. Think about what you do and do not want on your big day.

4. Check reviews on multiple platforms.

Check WeddingWire, The Knot, Facebook, Instagram, Google Reviews, AND Yelp! I know this may sound excessive, but ICYMI people buy reviews! Seriously, it’s a thing. Chances are they are not buying reviews on ALL of the above platforms though. So make sure you get as clear of a picture as possible. Also, don’t be afraid to skip over friends recommendations. They may have different tastes or budgets than you, so do you own due diligence. Do this before visiting the wedding venues too, because it will give you more knowledge on questions to ask or warning signs to be wary of.

5. Keep your eyes open for red flags during the initial visit.

I can not stress this enough. The first wedding venue we officially visited left us feeling totally frustrated and depleted about making our vision come to life. We kept asking questions about customizing the locations of the ceremony, cocktail, and reception and kept being met with some variation of ‘no.’ Every question was met with: “well we can only do that if you have 180 guests or more or you are willing to pay as if you have 180 guests” or “well we could do that but we won’t be able to guarantee it until a week before the big day if no one else uses that space” or simply, “we can’t do that.”  During your initial visit you should be asking tough and specific questions, and if you don’t feel like you are in the honeymoon phase of it all, then get out.

Also – as a side note, if you are doing a hotel/resort wedding (or even just getting a block of rooms somewhere but doing your wedding somewhere else), I highly recommend actually staying at the location and seeing all the rooms your guests may experience prior to booking.

Some back story: Our first night staying at venue option 1 the water was out in our hotel room. Our room was gorgeous, newly upgraded, so I didn’t want to switch rooms, but I hadn’t showered since 8 am that morning and spent the whole day traveling and doing site visits. I wanted to shower at 9 pm. I was cranky. When we kept calling the front desk they couldn’t tell us when the water would be back on, if at all that night. They kept sending us on a wild goose chasing from person to person with long waits. I asked if I could shower at the spa or a vacant room and come back to my room and they said no. I was livid. They said they would call when the water came back on, which they never did. Eventually an hour or so later I heard water running in another room so I checked ours for the hundredth time and saw I could shower. The corporate offices made everything right with us in the end, but I was way too nervous about our guests experience from there.

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BLOGS 60 Genius Summer Party Ideas for Easy Entertaining

June 6, 2019
60 Genius Summer Party Ideas for Easy Entertaining

By and

Source: Good Housekeeping

Summer calls for amazing drinks, delicious food, and great company. Whether it’s the first BBQ of the season or a weekly gathering, host guests in style with these crowd-pleasing dinner recipes, DIY decor projects, and party-planning tips. Your friends and family will keep coming back for more all summer long.

Hang a backyard swing.

Turning an empty backyard corner into paradise is easier than you may think. A colorful rug, a floating couch, and plants pull together a space, but it’ll be a porch swing that steals the show.

Hang a backyard swing.

Turning an empty backyard corner into paradise is easier than you may think. A colorful rug, a floating couch, and plants pull together a space, but it’ll be a porch swing that steals the show.

Make beautiful wine cubes.

It’s always a great time to have wine! Freeze your favorite wine in ice trays (about 1 ounce per cube), then pop one or two into a light pour to make your glass last longer. You can also add a few cubes to sparkling water to keep it light.

Have a melon mosaic appetizer.

If you want to keep the cube trend going, transform an appetizer into a work of art. Arrange cubed watermelon, cucumber, beefsteak tomatoes, feta, and halved cherry tomatoes into a grid. Then drizzle olive oil on top with a dash of salt, pepper, and mint!

Create a plant stand cooler.

Look around your yard and you’ll discover anything can become a party accessory, including a plant stand. After emptying it out, fill it with plenty of ice to keep drinks chilled. And if you’re feeling creative, fill latex balloons with water, freeze overnight on a baking sheet, and add them in with the drinks.

Create a plant stand cooler.

Look around your yard and you’ll discover anything can become a party accessory, including a plant stand. After emptying it out, fill it with plenty of ice to keep drinks chilled. And if you’re feeling creative, fill latex balloons with water, freeze overnight on a baking sheet, and add them in with the drinks.

Enjoy thyme-plum moscow mules.

That’s right, your favorite drink just got better. In a pitcher, stir together vodka, lime juice, sliced plums, and sprigs of fresh thyme. Gently stir in ginger beer before serving over ice. Remember to garnish with more plums and thyme. Cheers!

Rethink your hotdog toppings.

Summer wouldn’t be complete without hotdogs, but this year, we encourage you to remix your toppings in unexpected ways. You can thank us after trying one of these duos: napa cabbage with scallions; purple cabbage and carrots; cucumbers and radishes.

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BLOGS How to throw the perfect summer party

June 4, 2019
How to throw the perfect summer party

Source: Kazzam

Some would argue that a summer party is the easiest of all to organize. The sun will be shining, and everyone is naturally inclined to be in the mood to party. All you need to do is provide an outdoor venue and everything just falls in place, right?

Unfortunately, what sounds simple isn’t always so in practice. Summer parties come with their own complications. If you’re looking for summer party ideas or advice from experts on hosting the perfect event, you’ve come to the right place!

Part 1: Planning

Choosing when to have it

The biggest pitfall when it comes to summer party planning is overlapping with the seasonal vacation season. Schools and colleges are out and everyone’s off visiting friends or traveling the world. Who’s around to come to your party?

You should generally prepare yourself for lower attendance than usual during the summer when people are away on vacation. Focus on a handful of must have attendees, and organizing your event around a date they can all make.

Picking a party type

Ideas for summer parties naturally gravitate to the outdoors. Generally there’s less of a need to pick a specific theme for the event. However, a successful party usually centers around a specific activity. Consider what group activity will make your party memorable. Is that a cornhole challenge, a croquet tournament, or pool volleyball? Choose something all skill and age guests can participate in and have a great time.

If you’re going for a more formal garden party, perhaps something like a cake judging competition would be a fun way to drive conversation, while also giving them a tasty treat Everyone’s a winner!

If you have the space for it, perhaps a camping party might be the perfect way to get everyone together, while saving on accommodation costs.

Set a budget

Your summer party budget will need to cover three main areas, so work out what you have, and where the most important spend should go:

  • Venue – This includes all the bits for dressing up your venue on top of the space rental or canopy tent hire, plus the cost to clean.
  • Food and Drink – Depending on the time of day and type of party, this can be a significant part of the cost. Work out the average ‘cost per head’ you’re looking to spend.
  • Activities – Make sure you pick something that’s good value of money that your majority of your guests will enjoy. You don’t want to be wasting budget on lots of different activities to try and suit everyone’s tastes.

It’s always good to have an extra 20% set aside for the things you haven’t thought about, such as an unexpected taxi ride, printing out signs, or providing sunscreen for guests.

Part 2: Preparation

  1. Invitations
    The earlier you get them out the better – up to 12 weeks before your party is good if you can be that organized. Email is a perfectly acceptable method of invitation, but if you do go for printed ones, get your venue and date 100% confirmed first.
  2. Venue
    A party at home is great if you have the space for your guests. If not, look at which local parks allow you to reserve areas, or which venues have good outside spaces you can make the most of. You may also need to consider a backup venue in case the summer weather takes a turn for the worse.
  3. Decoration
    Outdoor venues are often harder to dress than indoor ones as the areas are more difficult to define. A balloon arch is a great way of signifying that a party is in progress, while string lights offer a nice feature as the light fades.
  4. Food
    The big consideration for any kind of food at a summer party is keeping it at the right temperature to serve. Having it made to order from a food truck or BBQ is one way to solve this, but if you’re going for a DIY option make sure you choose food appropriate for the storage you’ll have available.
  5. Drink
    All that running (or standing) around in the heat is bound to make people thirsty. On top of the alcohol, juice and frozen treats you serve, don’t overlook a constant supply of chilled water.
  6. Music
    If you’re outside, consider that music travels, so it may not just be people at your party that can hear what you or your DJ has pumping from the speakers.
  7. Activities
    Planned party games such as a treasure hunt, capture the flag or giant Jenga would be a good addition to bounce houses and water slides.

Part 3: Buildup

Set up a chat group

Try and get everyone you’ve invited onto an online chat group. This will save you from answering the same questions about your party over and over again, while also making it simpler to communicate any last minute changes to timing or venue.

Choose an outfit

As the host, your outfit needs to be multi-functional. If should have the ‘wow factor’ that marks the special occasions, while also being practical enough so it doesn’t hamper you from tending to your guests. Unless you have hired help, you don’t want to be hoiking up an awkward dress every time you take someone’s coat to the bedroom.

As it’s a summer party, ventilation is obviously important, but there’s also the evening to consider. Do you have an appropriate cardigan or wrap that goes with your outfit?

Prepare the venue

If you’re at home, think about areas you may want to mark as ‘out of bounds’ where you can hide any breakables and where you’ll put up signs so everyone knows where the bathrooms are. You may also want to alert your neighbors that the street may be a little busier than usual.

If you’re at a venue, visit a few times at different times of day to see how things like traffic or the direction of sunlight may affect your guests and how you set your party up.

Part 4: On the day

  1. Have a good breakfast
    To ensure you have enough energy to see you through the day, get something healthy and nutritious into your body.
  2. Send out a reminder
    There will always be a last minute drop-out or two, so give them a chance to let you know as early as possible so you can plan accordingly.
  3. Check the weather
    Your summer party may rely on sunshine, so fingers crossed it’s in your favor. Even forecasts 24 hours before can be wrong, so a last minute check will tell you if you need to stock up on sun cream, blankets or umbrellas.
  4. Contact your suppliers
    If you’re having tables, chairs, cakes sound equipment or anything else delivered, make sure they’re ready to go and able to meet the timelike that you’ve agreed.
  5. Be an attentive host
    Try and speak to everyone, and also be conscious of those who may not know many people at your party. Have some introductions in mind for people who may have a common interest.
  6. Don’t over-structure the event
    It’s good to have some milestones within your party where you cut a cake, play a game or give a speech, but if everyone’s having fun, don’t break this up because it doesn’t fit with your schedule. Be prepared to adapt and go with the flow.

Part 5: Once it’s over

Continue the party into the night

Summer parties where people are having a lot of fun can often spill way over the originally allotted end time. As the sun dies down and people aren’t showing any signs of leaving, it’s good to have the next venue in mind. That could be a local bar, or getting everyone inside to enjoy an impromptu popcorn and movie night.

Share a selection of photos

The day after, ask everyone to send you the best photos they took of your event so you can put together a ‘best of’ album including everyone’s perspective. And don’t forget to include those captured from your party photo booth! If you were hosting you may have forgotten to be on photography duties too, so this is a good way of making sure you don’t miss any memorable moments.

Send out thank yous

Whether or not your party includes any form of gifts, it’s still good practice to thank everyone for taking the time to come along to your party. Hopefully, it will mean lots of invites coming your way in return so you can spend the rest of your summer being a party guest rather than the host!

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BLOGS 6 Summer Wedding Planning Dos and Don’ts

May 29, 2019
6 Summer Wedding Planning Dos and Don’ts

By Nancy Rones

Source: The Knot

There’s a lot to be mindful of if you’re having a summer wedding. (Hint: heat, insects and UV rays.)

There’s nothing more idyllic than a summer wedding. Between the warm weather and the late sunset, we can’t think of many reasons not to host your nuptials at a sun-soaked outdoor venue. But don’t forget—when it comes to heat, UV rays and insects, you need to be a little extra mindful of protecting your guests from the elements. Read these essential dos and don’ts to make planning and enjoying your summer wedding as easy, breezy as possible.

1. Do provide heat relief.

No matter how much you love the sun, your guests will appreciate a few ways to escape the heat. Make sure an outdoor venue offers some form of shade or air-conditioning (tent rentals can include portable air-conditioning systems). Prevenet guests from overheating during the ceremony and have an usher pass out small ice-cold hand towels across the rows before it starts. Scatter decorative ice buckets or baskets filled with bottles of water near the ceremony site—and once the dancing begins, place water in close proximity to the action. And don’t forget your vendors: Set up an area where they can grab cold refreshments as well.

2. Don’t forgo save-the-dates.

Summer is prime vacation time, especially when it comes to families with school-age kids. Send an announcement in advance (we always recommend sending them at least six to eight months before your wedding) so everyone can mark your wedding on their calendars early and plan accordingly.

3. Do serve lighter fare.

Heavy food and heat don’t mix. Choose a seasonal menu that includes grilled entrées and local, fresh produce. Gazpacho shooters and grilled fruit skewers make tempting appetizers, and for dessert, consider fruit pies or tarts in lieu of (or in addition to) cake. Frozen cocktails (mint, cucumber or watermelon are popular flavors) or even ice pops (use the sticks that catch drips) can be festive touches too.

4. Don’t begin your outdoor wedding midday.

With the sun at its strongest, sweltering guests won’t be in the mood to party. Shoot for a late afternoon or early evening start time. The ideal plan: Schedule dinner for sunset (provided the sun isn’t setting too late on your date), then work the rest of the event around that timing. This way you’ll also guarantee the ideal lighting for photos.

5. Do wear cool, breathable attire.

You should feel comfortable and confident—not stifling and sticky. For brides, choose a wedding dress made of light fabric that breathes, such as silk. You could also opt for a shorter skirt if you’re feeling modern and adventurous. If you can’t resist the heavy traditional ball gown, wear it during the ceremony, then change into a lightweight sheath or cocktail dress for dancing. Grooms will look dapper in a fair-toned suit (think: light gray or beige), a crisp linen suit or, for the ultimate beach-casual look, khakis and a button-down.

6. Don’t forget sun and bug protection.

Sunburn can give the term “blushing bride” a whole new meaning. Prior to getting dressed, the couple and attendants should apply sunscreen to any exposed skin. Consider wearing a moisturizer and foundation or powder that contains SPF (just give it a test-drive for allergies weeks beforehand, either on your own or with your makeup artist). In the guest bathroom, include a basket with sunblock wipes as well as bug spray (which should also be available at the ceremony site).

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BLOGS 42 Tips For Producing A Memorable Small Business Event

May 24, 2019
42 Tips For Producing A Memorable Small Business Event

By Jamillah Warner

Source: Small Business Trends

Memorable events don’t just happen.  Organizing and holding an event takes planning. Whether it’s a conference, seminar or a customer appreciation day, and whether you have three weeks to plan or an entire year, your event’s success is in the details. We’ve collected 42 small business event planning tips from the experts experienced at planning for small business events.

Small Business Event Planning: What to Do First

1. Decide upon your target audience before anything else.  The first step — before you do anything else — should be to clearly define who your target audience is. From this all the other decisions will fall into place. Format, content, prices, location, etc. will all flow from the first decision. This structured approach will also help you to stay focused on achieving specific goals. That way you are less likely to allow the scope to become too broad or watered down.

2. Make a list of details — everything including lighting and public transportation, to content and refreshments.  When you decide to have an event, everything matters. From program content and lighting to transportation and parking — everything counts. And your audience will attribute everything to you and…your brand.  Making a list will ensure you don’t overlook things.

3. Have a clear business purpose for holding the event.  Before you can begin planning a successful event, be clear on why you are doing it in the first place. Why? Because every decision after that should support your main goal. Is it lead generation? Is your goal to create awareness of your company or a particular product?  Do you see the main purpose as one to  develop customer loyalty? Or do you simply want to make money (which is okay too)?  And make sure the team is aware of the purpose, so that you don’t have “scope creep.”

4. Watch out for other industry events when scheduling.  Check the calendar. Make sure you don’t schedule your event on or too close to holidays or popular vacation times. It’s just as important to check for other events that your target attendees might be going to.

5. Be flexible with changes in size, location and other details.  As you get into the event planning process, you may find that your event changes in size, location, and many other ways than you originally envisioned. This is natural and perfectly fine as long as you don’t lose sight of the reason you’re doing all this work in the first place.  Some flexibility is necessary.


 


6. Know your limitations. We all know the goal is to throw a great live event. To that end, we also have to be aware of what we can or cannot realistically do — be it budget … or time-wise. If you decide to throw a live event in a week’s time, plan for a more intimate affair. For a big event, you should prepare several months ahead. If the budget is small, you may have to counterbalance with creativity and a lot of do-it-yourself work.

7. Create SMART goals. Always start with strategy. Just like building any business, great events start with a strong, thoughtful and measurable strategy. Live events are an amazing way to share your brand, connect with your target market, get feedback on your product (and more!). But you need to know what you are trying to achieve. Stick with SMART goals and outline what you are aiming for. Then make sure that you proceed in line with reaching these goals.

Budget for event

Budget: How to Pay For Your Event

8. Develop a “financing plan” for your event, and estimate the numbers. Know how you are going to pay for the event. Most events are funded by sponsorships, ticket sales, internal marketing budgets — or a combination of all three. When you create your budget for the event, you’ll need to estimate how much money you can realistically raise from each area. Before you book your venue or sign any contracts, it’s a good idea to start signing sponsors first. Or start selling advance tickets to make sure there is enough interest in your idea to fund it.

9. Create an expense budget  – and save money through “in-kind” sponsor donations.  Events tend to cost more than the average small business owner thinks primarily in regards to the venue and food and beverage. Remember to price out all the permits and licenses you will need as well. (This is where an event planner can help you avoid headaches.)  Make a comprehensive list of all the expenses and then highlight areas where you think sponsors can play a role to offer something “in kind.” The more you work with other brands and partners to host your events, the more you can save.

10. Consider crowdfunding as a new option to raise money for an event.  If this is your first time running events, use crowdfunding platforms to ease the risk. By publishing your events on these platforms attendees will need to pledge for tickets for the event to take place. If the minimum number of attendees required is not met the event does not take place.

empty room - event attendance

Marketing: Getting People to Attend

11. You’ll need a DETAILED marketing plan. Create a marketing plan for the event. The more organized you are, the more professional your event will be.

12. Be tireless in your efforts or your event will fail.  If you don’t want to be at your event alone … then market, market, market, market … and market some more.

13. Define good reason(s) for people to show up.  What’s the draw for attendees? You need to define WHAT you’re doing at the event that will bring those target attendees in the door. For a consumer product it might be a party with entertainment and product demos and freebies. For a business crowd it might be educational content or an exciting, well-known expert speaker. Whatever it is, don’t lose the connection with why you want this particular audience clamoring to get in.

14. Lay out in writing why your target market should attend – don’t assume the benefits are obvious. When promoting an event be sure to tell your target market what they will learn, who they will meet and why they should be there. Don’t assume your friends will tell their friends. If you are using speakers, give them advertising copy so that they can promote the event to their audiences.

15. Learn how to talk to the media. Journalists are very busy and always on deadline. They don’t have time to hear a sales pitch. Let them know that the information exists and — for future stories — that you are an expert in that field. Include that information when you reach out.

16. Use Twitter hashtags and Instagram hashtags. Twitter is terrific for promoting events and for creating a sense of online community around an event. Set up a unique hashtag early on. Search Twitter first to make sure it’s not already in use. Put the hashtag right on the event website, and if you use the Tweet button for sharing on the site, work the hashtag right into the premade verbiage. When people tweet, it promotes the event automatically on Twitter.  You can do something similar with Instagram for people to share photos about the event.


 


17. Use online social pre-events to promote the main event.  To build interest in your event, trying holding a Google Hangout or a Twitter chat a few weeks before the main event. Invite a few of your speakers to participate in the online social event. Give a preview of what’s to come at the main event. In other words, discuss what speakers will cover, or highlight the activities. It generates anticipation.

18. Buy advertising on social media networks.   Buying advertising on social networks is often overlooked by small events. Social advertising platforms (Facebook, LinkedIn and Twitter above all) offer in depth targeting options that can significantly help to reach our target audience in our geographical location. The good news is that no large budgets are required and ticket sales can be easily measured.

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BLOGS 51 of the Best Theme Party Ideas Actual Party Planners Could Think Of

May 22, 2019
51 of the Best Theme Party Ideas Actual Party Planners Could Think Of

By Maggie Griswold

Source: Style Caster

There’s no question that a good theme can take a party from average to wildly creative, fun and jaw-dropping (if you’re handy with decorations). One of the hardest parts about planning a party, though, is coming up with the perfect theme in the first place—which is why we turned to the experts. StyleCaster asked party planners to give us their best theme party ideas, so all you have to focus on is actually throwing the perfect bash.

From tips on how to turn classic theme parties (like James Bond) into truly memorable displays, to some seriously creative theme ideas (like a ‘Come as your favorite SNL character’ theme), you’re sure to find the most epic theme for your next party. Below are 51 different theme party ideas guaranteed to make any soiree the talk of the town.

1. Pop Art

Party Planner: Carrie Baker of Carrie Baker Events

“I did a Pop Art themed baby shower and we used tons of Campbell’s soup cans for flowers,” says Baker.

2. Flamingo Luau

Party Planner: The Bash

The Bash recommends using a fire dancer to make your flamingo luau extra special.

3. Arabian Nights

Party Planner: Kristie Linda Meluso of KMA Events

4. 1980s

Party Planner: Lynne Goldberg

To make the theme extra fun, Goldberg suggests: “Send an invitation that includes a pair of shoulder pads with the invitation and tell them they must wear them to the party.”

5. Burning Man Meets Coachella

Party Planner: Brian Worley of B. Worley Productions

“It has a very carefree, relaxed decor vibe, and with these two events getting so much coverage these days through social media and just how creative they are in terms of visuals, it can really be a fun event,” says Worley.

6. Barbie’s Dream House

Party Planner: Kristie Linda Meluso of KMA Events

7. Superheroes

Party Planner: Lucy Harris of Hello Baby Bump

Harris suggests: “Use theme songs of villains and heroes as music. Food could be cookies in the shapes of insignias, the colors that are common with superheroes, etc.”

8. Couture Balloons

Party Planner: Richard O’Malley of The How Behind the WOW!

“We have all see the clown make a balloon animal and helium filled orbs drop from the ceiling,  but here I am talking about balloons as couture fashion. Make your arrival in one of these and Instagram just might crash,” says O’Malley

9. Bubbles in Boca (Boca Retirement Theme)

Party Planner: Molly Sinsheimer

Have everyone dress up as individuals who retired in Boca. According to one of the attendees of this party, “People dyed their hair silver, bought fake dentures, wore bright colors, glasses on chains, etc. The decor had homemade palm trees, beach chairs, beach umbrellas, pool floats…with a creative spin on AARP advertisements posted on the walls…” Sinsheimer even filled empty pill bottles with tequila shots and told everyone to “take their meds.”

10. Game of Thrones

Party Planner: Piera Pizzo, Evite Party Specialist

“Channel your inner Hot Pie and whip up some meat pies for your guests,” suggests Pizo.

11. Car Theme

Party Planner: Carrie Baker of Carrie Baker Events

“I once did a ‘car’ themed event. Only it wasn’t for kids! It was a gentleman’s 40th birthday. We held the event at a car museum and had access to a secret vault of vintage collection cars for the cocktail hour followed by a seated dinner in the museums Porsche exhibit. It was such a great conversation starter for guests. We kept with the theme from beginning to end – from the invites to the limited edition hot wheel cars that I did for place cards!”

12. Masks & Mimosas

Party Planner: Lori Hulshof of SPL

“The underlying theme is ‘Pamper Yourself’,” says Hulshof. “And the ladies who attend are always in a good mood and ready to laugh. The best part about a pampering theme is that you don’t need to reserve a formal location; someone’s home will work just fine.”

13. Tropical Party

Party Planner: The Bash

The Bash suggests using hula dancers to add a wow-factor to your tropical theme party.

14. James Bond

Party Planner: Andrea Correale of Elegant Affairs

“We had a client who celebrated his 60th Birthday as James Bond. His entrance to his blow-out birthday bash included sliding down a 40ft steel fireman’s pole, landed sitting down and was served a perfectly made dirty martini by a masked waiter,” says Correale.

15. Silver Soiree

Party Planner: Lynne Goldberg

16. Glow in the Dark

Party Planner: Brian Worley of B. Worley Productions

17. Basic B*tch

Party Planner: Kristie Linda Meluso of KMA Events

Meluso suggests: “Incorporate all the basic things from Instagram that everyone secretly loves—i.e. brunching (Supply everyone favorite brunch bites and bottomless mimosas, pizza, froyo, photo booth, a designated hashtag for the event…”

18. Seven Deadly Sins

Party Planner: Kristie Linda Meluso of KMA Events

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BLOGS 5 Mistakes New Club DJs Make (And How To Avoid Them)

May 17, 2019
5 Mistakes New Club DJs Make (And How To Avoid Them)

Source: DJ Tech Tools

DJs who are new to playing clubs are sure to experience a variety of hurdles when first starting off. Today, DJTT contributor Tom Hricik shares five of the most common mistakes new club DJs make, as well as great tips for avoiding making them at all.

Introduction

I am a genuine believer in the truism: “Experience is the best teacher.” Starting as a club DJ as a teenager and spending most of the following weekends of my life in a DJ booth, I’ve had time to make plenty of mistakes when starting off as a club DJ.

New DJs are sure to experience a variety of hurdles when first starting out. Today, we explore five of the most common mistakes DJs new to the club scene make, and how to best avoid them.

1) Not Playing Enough Classic or Recurrent Music

The magical Ishkur’s Guide To Electronic Music (well due for an update)

Many new DJs wrongfully believe that it is of the utmost importance to constantly have full crates of all the latest music. While it is great to break new records and have a fresh collection of bootlegs, one should be realistic about the music that will elicit reactions on their dance floors.

The reality is that a majority of people at most nightclubs are not nearly as involved in music as we are. Much of the music made today is highly disposable. Most club DJs will be inevitably better off scouring around for records that have withstood the test of time instead of always looking for what is “new.”

Granted, most underground music scenes are an exception to this rule. But even within subgenres and unique club nights, few selectors can deny the power that a classic, time-tested record can deliver on any dance floor.

Solution: Always keep a folder of classic or recurrent club weapons ready. For most mainstream club work, Direct Music Service and Club Killers are some of the only record pools to offer collections of legacy content. House music will often require looking through older tracklists and trainspotting records from your favorite selectors. Research is key. Lists such as Mark Knight’s Best 35 Tech House Songs Ever can be hugely helpful.

2) Not Reading The Crowd

When starting as a club DJ, I remember thinking I was “too cool for school.” I would pass on playing time-tested bangers to instead showcase all the hot new promos I had received that week. This might work in a variety of settings, but I look back on these times with a bit of ambivalence.

DRAWING THE LINE BETWEEN ACCESSIBILITY AND TASTEFULNESS IS NO EASY TASK.

It really can depend on the venue – but for most clubs that edge towards mainstream, your new finds may go unnoticed entirely. The group of bridesmaids who order bottle service at your Saturday night residency probably do not care about your exclusive new jams. They probably just want to hear Ja Rule, and there is nothing wrong with that. Drawing the line between accessibility and tastefulness is no easy task. I find that the skill which will improve one’s set programming most is that of empathy.

Empathy (noun): “the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another…”

Put yourself in the shoes of the person who works 40 hours a week and wants to get a bit loose at the club. For the majority of club DJs, we are there for the crowd, not the other way around.

Solution: Be versatile, and do not fear catering to an audience. Also read this fantastic tutorial by fellow DJTT contributor Teo, “Reading A Dance Floor: The Most Important DJ Skill

3) Reckless Overhype + Improper Use of Social Media

Don’t be that DJ that cares more about promo photos than anything else.

It is not necessarily to the benefit of a new DJ to publicize all the details of their journey online. Sure, it can be fun to start DJ conversations on Facebook, do it in careful moderation.

Putting every aspect of your business on social media generally looks very unprofessional. Most successful DJs use these platforms to connect with audiences and promote their reputation as an artist. They do use them as opportunities to discuss their next “sick idea for a wordplay routine.” Be very weary of over-hyping yourself – don’t act like you’re headlining EDC if you’re throwing a monthly party. Your fans and friends will grow tired of hyperbole (read more on this here: Great Ways To Get No One To Come To Your DJ Set)

Another common issue: being obsessed with creating meta-content for social media (unrelated to what you actually do as a DJ/producer). Everyone knows a “DJ” who spends more time having photo shoots done than they do on music. Don’t be that guy.

Solution: Craft a brand based on a real, content-creating entity. Use social media to promote it.

4) Not Being Familiar With Industry Standard Gear

This is a big mistake that I was very guilty of when I began as a DJ. It is entirely reasonable for new selectors to start on budget controllers that may offer financial advantages. That said, club DJs should seriously consider how their choice of gear will impact their ability to play at certain venues. Not every venue has space for outboard gear or large controllers. At larger clubs, sound techs will rightfully be weary of letting new DJs move around the club’s gear and rearrange things in the booth.

From my experience, there tend to be standards that exist within various club gigs, classed by genre. Many open format DJs in both the United States and Europe use a Serato mixer and two turntables. For clubs that are more house and techno focused, Pioneer DJ’s CDJs reign supreme.

New DJs would be wise to be ready to work around the standard tech rider of their niche as quickly as possible. Having to switch DJ hardware can be a gigantic pain in a nightlife environment. Being needy and requiring special accommodation just so one can play a set can come off as unattractive to promoters, club owners, and resident DJs – making it harder to do that all important club gig networking.

Solution: Identify what gear is popular in your niche, and become familiar with it. Ask for no exceptions to be made for your setup. Don’t unnecessarily complicate things.

5) Getting Taken Advantage of By Greedy Club Owners

I love playing a few charity events each year for good karma and tax advantages. Unfortunately, many new DJs are ready to accept playing for free as a regular occurrence.

Many club owners are notorious for offering new, impressionable DJs respectable time slots if they agree to play for free. Some attempt to ensnare new DJs into playing for free initially, and eventually offer them a rate that is far below the market value. What these new DJs don’t see is the other transaction that might be happening: the club owner using them to undercut an established DJ in the process. New DJs will often see this as an opportunity, and their naïvety will be used against them.

Don’t fall for this trick! Value yourself. By volunteering to play for free or undercutting others, you’re also doing a massive disservice to every working DJ in their market. This is the same in every creative profession – just remember – “exposure” doesn’t pay the bills.

That doesn’t mean you can start asking for massive paychecks from your first gig. There are typically different tiers of nightclubs in every city that attract DJs at varying points in their development. There’s nothing wrong with playing a series of less-than-glamorous, albeit paid gigs to start.

Solution: Be realistic about your skill level, demand a fair price be paid for your services. Having a mentor who is familiar with your market can be invaluable when setting one’s initial rates. Don’t ever accept gigs where you have to pay to play (including buying a bunch of tickets that you have to resell).

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BLOGS Common Event Planning Mistakes to Avoid

May 14, 2019
Common Event Planning Mistakes to Avoid

By Melanie Woodward

Source: The Balance Small Business

Mistakes are made in business and in our personal lives on a regular basis. That is how we grow and learn. But some mistakes are costly. Take the steps necessary to avoid these five very common event planning mistakes and—if you do make a mistake—be sure you don’t make the same mistake a second time.

Not Getting Started Early Enough

Procrastination is your enemy. This is one of the most common event planning mistakes you want to avoid. Failing to start the event planning process early on can cause a host of problems down the line. As soon as a date is selected and you have a general scope of your event and the budget, get to work. Hotels and other venues book way in advance so secure this as soon as possible. Failure to do so will limit your venue choices and you will, unfortunately, be left with whatever venue is available.

Guest speakers and live entertainment also take bookings way ahead of the actual event date. Once your event date is secure, do your research and when you decide on your performer of choice, get a contract signed right away.

Organizing yourself with an event planning checklist is another task that should be tackled immediately. By mapping out all the steps in the event planning process, determining when they need to be completed, and developing a timetable for each, you will have a valuable guide to get you started and keep you on track. Starting too late is one of the most common event planning mistakes.

Not Checking for Competing Events

Did you ever schedule your event only to learn—once the planning process has begun and the event date set—that there is another competing event on the same day? Only one event will draw the crowd so don’t take your chances and cross your fingers that those invited will pick your event. Avoid the situation altogether.

Do your due diligence and check for any event conflicts before it is too late. Look at schedules for industry gatherings (both large and small), proximity to holidays, major sporting events and local gatherings that can wreak havoc for those driving to the event. Once you have decided on a date for your event, get the word out to your guests. “Save the Date” notifications and “Upcoming Events” listings give those interested the opportunity to mark your event on their calendars.

Not Confirming Vendors

A signed vendor contract is a legally binding agreement and gives you something in writing to hold the vendor responsible for services they are to provide. However, it does nothing for you at the time of the event when you realize the vendor is a no-show. That event contract in hand will not serve food to your hungry guests or deliver tables and chairs to an empty ballroom. Confirm with each and every vendor not once, but twice. Yes, twice. Confirm receipt of your signed contract at the time you both agree to the terms.

Confirm once again prior to the event itself. This is not the conversation you will have concerning details on food delivery or décor; this is a follow-up specifically to make sure that your event is still on their calendar.

Event vendors book multiple events and it is very easy for your paperwork to get lost in the shuffle or misfiled by someone else in the company. So make sure that does not happen by circling back to them to check in and confirm that your event and the specifics regarding the date, time and services to be provided are in fact on their schedule. And keep that vendor contract readily available.

Not Having a “Plan B”

Having a contingency plan is a must for any event but specifically for those events scheduled to be held outdoors. Weather conditions are unpredictable and if a hurricane, heavy wind advisory or freak hail storm threaten to cancel your event, have a backup plan. Rain dates, alternate event venues, and a modified activity schedules are all options if your outdoor event – or part of it – must be moved indoors.

In addition to preparing for weather uncertainties, other unusual circumstances can also be addressed ahead of time. Power outages can be lessened by having a generator on site. Overflow parking can be moved to another, prearranged location. Issues with hotel room availability can be resolved by keeping a few extra rooms on reserve within your hotel block. Consider the specifics of your event and give thought to those areas that are more susceptible to issues arising. By planning ahead and developing alternative scenarios, you can avoid one of the most costly event planning mistakes.

Not Hiring Enough Help

When it comes to hiring event staff, more is better. It will cost you more money but it may save your event. Picture this: a backup of cars waiting to enter a parking lot while parking attendants frantically try to keep up. A line of frustrated guests waiting to order a beverage as one server struggles to keep up with demand. Event registration workers overwhelmed by the large number of guests that just arrived, leaving weary travelers waiting far too long to check in. You get the idea. Having extra event staff on hand to assist during busy times, provide additional service to areas in need, resolve problems that arise, or be a welcoming presence to arriving guests with questions can elevate your event from a good event to a superb event.

When hiring event staff, look for those staffers with experience working the type of event you are planning. Hire only professional, highly recommended staffers. Educate them on what your event is about, the guests that will be attending, your expectations, and who their point of contact is should they have a question or problem. Event staff—even though they are provided by an outside vendor—represent you and your event planning business. A negative encounter with event staff will live on in the memory of both the guest and the client and can sour even the most well-planned events.

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BLOGS Graduation Party Planning Checklist

May 10, 2019
Graduation Party Planning Checklist

Source: For Your Party

This summer brings more than sunshine and a break from school. Time to plan that graduation party! Your graduate worked hard for that degree. Now it’s time for you, the party planner, to do some homework of your own. Start by studying our complete party planning guide for throwing an A+ graduation bash. As you may know, planning the perfect party isn’t easy. But don’t worry, we’re here to help. By staying organized and following the recommended schedule below, you can throw a graduation party for your guest of honor that will make them feel loved and proud of their accomplishments.

ONE MONTH before the graduation party

[  ] Pick a date that works best—it doesn’t have to be the weekend of the graduation ceremony.
[  ] Finalize your guest list.
– Don’t be afraid to invite friends and family who live far away. Even if they can’t make it, they can still send a gift for the new grad!
– Ask the graduate for a list of school friends, teachers or professors he or she would like to invite.
[  ] Find a photo of the graduate for your custom party invitations. Try to get them in the mail with about three weeks to spare.
[  ] Reserve party tents, catering company, any big activity/entertainment pieces, etc.

THREE WEEKS before the graduation party

[  ] Assemble food and drinks menu/grocery list.
– Expect about 75% of invitees to actually attend.
– Hors-d’oeuvres should be easy to eat and easy to prepare ahead of time.
– Save a couple bucks with 2-liter bottles rather than a bunch of soda cans.
[  ] Let your party stand out from the rest by ordering custom cupspersonalized napkinscoasters and plates.
– Not sure how many to order? See our Product Ordering Guidelines!
[  ] Plan party decorations and table centerpiece.

TWO WEEKS before the graduation party

[  ] Make music arrangements (speakers, iPod dock, playlist, karaoke, etc.).
[  ] Build a slideshow or frame a few of your favorite photos of the graduate.
[  ] Construct a giant card or buy a guest book for party guests to sign.
[  ] Get creative with personalized gift bags!
[  ] Pre-order a cake and other desserts—custom stir sticks make great cupcake toppers!

ONE WEEK before the graduation party

[  ] Prepare food that can be frozen and easily reheated.
[  ] Check the weather report and prepare as necessary.
[  ] Make a list of equipment you still need (chairs, tables, tent, etc.).
[  ] Find lawn games for entertaining (badminton set, Frisbee, croquet, bocce ball, etc.).

ONE—TWO DAYS before the graduation party

[  ] Thoroughly clean the house and manicure the yard.
[  ] Check the weather report again and make room inside if necessary.
[  ] Get out the tables, tent and decorations.
[  ] Charge your camera and make sure you have plenty of space for more photos/videos.
[  ] Notify the neighbors about the party and parking situation—or extend an invitation!
[  ] Set out several large trash bins with extra bags in the bottom.

IT’S GRADUATION PARTY TIME!

[  ] Prepare the remaining food.
[  ] Keep cold food in the fridge until the first guests arrive.
[  ] Prepare hot food last and hold in a warm oven.
[  ] Label coolers and fill with beverages and plenty of ice.
[  ] Establish table for graduation gifts, card box and party favors.
[  ] Check bathrooms for toilet paper, towels, custom matchbooks, toothpicks, etc.
[  ] Set out food, cups, napkins, plates and utensils.
[  ] Get lawn games ready for party guests.
[  ] Tie balloons or custom ribbons to the mailbox.
[  ] Turn on the music.
[  ] Give your graduate a big hug and try not to cry.

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