4 Ways to Create an Event Agenda That Personalizes the Attendee Experience
Source: Social Tables
More than ever before, guests are searching for more than just a “traditional” meeting — they want personalized event experiences that will engage them on multiple levels. Not only that: attendees want choices, and to be a part of meetings that benefit not only their specific goals as professionals, but also add value to their lives in a more holistic sense. So much so that 80% of meeting planners report their jobs involve more experience creation than they did just two to five years ago.
Today, the best events are those that attendees feel they have to Tweet or post on Instagram about, and the success of an event lies largely on whether or not they deem it worthy to share. The question is, how can planners create these types of attendee experiences?
Personalized event agendas and experiences take priority.
Driven by millennials — the generation whose options are endless and often available from a mere swipe on a touchscreen — attendees also want some element of control. Control over meeting formats continues to shift from the hands of the organizer to those of the attendees, so planners are pushed to create more personalized experiences that reach beyond a linear concept or agenda.
Multiple, customizable, and interactive options for event-goers is key. As such, event planners need to stay on top of rapidly changing event trends, incorporate more attendee-specific elements into events, crowdsource feedback, and adjust agendas in real time.
With personalization, comes complexity.
While it’s easy to decide on adding more personalized elements to a given event, it’s a whole different story when it comes to bringing those elements to life. Carrying out a more imaginative, attendee-focused event means more moving parts and more planning as a whole.
So while personalization is a must in today’s event climate, improving the efficiency of the planning process is just as important when it comes to the viability of creating these types of experiences. That’s where event technology comes in. Using the right event planning software, planners can increase attendance by 20%, increase productivity by 27%, and decrease costs 20-30% — a must for ideas like the four below.